Once upon a time in search engine marketing …

There’s a tempting metaphor for search marketers in the Cinderella fairy tale (Prince Charming wading through a sea of ugly stepsisters in search of his one true tiny-footed love). The moral of the story? Broad match alone doesn’t get you to happily ever after. To find out how the story ends, check out the article on SearchEngineWatch.com: http://searchenginewatch.com/3641554.