Adchemy’s founder and CEO, Murthy Nukala, was featured in Adotas. Murthy discusses how search marketers face both a translation problem — i.e., translating their entities (products, store taxonomies) into search engine entities — and a reverse translation problem, i.e., translating campaign performance back into their own business language, and how entity ads can eliminate both translation problems.
Read the full article, “Lost in Translation: Bridging the Chasm Between “Search Engine” and “Marketing” Through Entity Ads.“
